The Taste of Here campaign was created to showcase what sets Di Lusso Deli Company apart from other premium competitors: its proud Midwestern roots.
Every product is sourced from Midwest farms, making it the perfect choice for deli lovers who shop at Hy-Vee—a regional grocery chain where Di Lusso products are exclusively sold. These shoppers value supporting local, taking pride in choosing meats and cheeses made closer to home.
By emphasizing the brand’s local, hometown goodness, we highlighted its premium quality through authentic storytelling that resonated with consumers, delivering a message of superior craftsmanship in a way that felt relatable and inviting.
The results spoke for themselves: the campaign drove a significant increase in brand awareness and sales within Hy-Vee stores, solidifying Di Lusso’s position as a go-to deli choice for Midwest shoppers.
